As an advertiser you will agree that consumer trust is crucial, which is why you will be pleased to know that TV advertising is the most trusted medium.
Unlike some video marketing channels TV is held to a high standard. The overall regulation of both the content and the advertising means that television is able to demonstrate trust, which is reflected in public’s opinion.
Trust through association
We all know that television has high production values but the high standards don’t stop at the audio and visual output. The content itself is held to an expected standard - TV is regulated to ensure that it is safe for audiences. This means that advertisers benefit from being associated with trusted content. Unlike other forms of video marketing a TV advert has less risk of being associated with negative or controversial content.
Advertiser responsibility
In addition to the rules governing TV content, advertisers are also held to a high standard with regulations in place to protect the public from false or misleading information. While the debate about online safety and misinformation rages, TV stands by a set of values that have been in place for generations.
Together this creates an environment of audience trust which is evidenced in research conducted by House51 and shown in the table below created by thinkbox.
As you can see, TV advertising has a much higher level of trust that other media and is three times more trustworthy than other video advertising platforms, such as websites, video sharing sites and social media.
The perceived cost and effort associated with television advertising also ads to its trustworthiness. Audiences see advertisers investing the effort to create high quality content to share their message and perceive it to be more credible.
With power and influence, television advertising is often held to a higher standard than other platforms, which as you can see is reflected in public opinion.
To find out more about the benefits of advertising your brand on TV, get in touch.